The Psychology of SaaS: Build Addictive, Billion-Dollar Products with Behavioral Science

Build Addictive, Billion-Dollar SaaS Products—Using Human Psychology.

Why do users keep coming back to Notion, Slack, Figma, and Spotify? It’s not luck. It’s psychology.

"The Psychology of SaaS" is the ultimate guide to understanding and applying deep behavioral science to your product, pricing, growth, and design. This isn’t a book of fluffy startup advice—it’s a battle-tested blueprint backed by neuroscience, real case studies, and actionable frameworks.

You’ll learn:

• 🧠 The 47 cognitive biases behind user behavior
• 📲 How to design products that feel “inevitable” to use
• 💸 The psychology of pricing for conversions & revenue
• 🔁 Behavioral loops that create genuine addiction
• 🚀 Viral growth triggers based on social psychology
• 🔒 How to create psychological “moats” that competitors can’t copy

Whether you’re a founder, product manager, designer, growth hacker, or investor, this book will forever change how you think about software.

Inside the book:

• Case studies from top SaaS brands (Notion, Slack, Figma, Zoom, and more)
• The HOOKS Framework (Human Needs, Onboarding, Retention, Viral Scale)
• Templates, real-world examples, and bonus tools
• Instant PDF download, beautifully formatted and easy to read

This is the book you’ll wish you had before building your last startup.